Creatives As Models

Creatives” As Models

There were times, in front of the camera !

When a job required a model, at times the choice was someone in the graphic arts field who fit the need. Photog­ra­phers might suggest using an artist, copywriter…maybe someone in an adver­tising agency that would be right for the shoot.

Not usually in front of a camera…the subject of a self-promo…would usually choose a photog­ra­pher that they knew from previous collab­o­ra­tive assign­ments.

1A & 1B- These two promo pieces for Bruce Butte (art director /​illus­trator), Lowell Herrero (humorous illus­trator / painter) and Bill Hyde (lettering artist /​designer) were photographed by Jack Allen (It may have been in Milton Halberstadt’s studio, Hal’ worked closely with BH&H on many local and national assign­ments.)

This (unedited) from Jack :

My God, I haven’t seen that series I did for “the boys” in a long long time. I think it was some time near 1960 – 2 or so. I had used Herrero for a full‐​page color news­paper ad for S&W foods that won a gold award in the New York adver­tising show.
When I switched from art director to photog­ra­pher I was still itching with creative juice and offered to do a mailer for the boys.
I came up with the “send the boys to camp” concept and they bought into the idea. We set up the shot and Bill Hyde showed up with a broken leg. The idea still worked so we went ahead. I can’t remember where we rounded up all the props like the wig and dresses but we did. I think we rented them. Bill Hyde did the lettering and the mailing did quite well.
There was no charge on my part as I was hungry to see my ideas surface. The same thing was true of all the geezers in those days. We loved what we were doing and were quite self­less.
I hope this works for you. Edit all you want.…Jack

And :
Ann, I hate to say it but I can’t remember if it was taken in Ken Bess Studio or the garage studio I had in San Mateo at that time. All I can remember is laughing at Herrero and his dress plus the mustache.
If it was in Hal’s Studio my memory is even more shot than I thought. So much stuff has gone over that dam. It wouldn’t hurt a bit to credit Hal’s studio since so much is owed to Hal. Jack

2 Dick Moore said that he set the camera with tripod on Scott Street and asked a friend to take the picture. Not happy with heights…someone held the back of Dick’s belt as he perched on the window ledge. (No Photo­shop in those days.)

3 Wally Sommers as Superman !…Here, Jack Allen was the photog­ra­pher. (This orig­inal poster is not avail­able, so apolo­gies to Jack Allen for the poor quality of this image…this was scanned from a 5” high image in the ADASF 17th Annual of 1966.)

4 Jane Kristiansen’s self‐​promo was sheet music (with lyrics by artist, Harriet Hunter). It was displayed in the annual ADASF show and publi­ca­tion of 1967. The back showed old photos and cred­ited everyone who contributed their talents for Jane’s self‐​promo.


5 Alice Harth always looked “dressed for a photo”. So there at Sunset magazine…(where she was the magazine’s food illus­trator) when food was prepared and the décor was perfect, she posed (at right) as a guest.

6 Dick Cheney, who was creative director at Sunset, was also pulled into a party photo.


7A & 7B When Jack Allen (art director /​photog­ra­pher) handed over his pres­i­dency of the Art Direc­tors and Artist Club of San Fran­cisco to Gig Gonella (art director)…Craig Simpson took the photos for this two‐​sided poster. The top of the first photo was used again as a self‐​mailer inviting ADASF members to a surprise party for Jack, reading : “Come to the (sob) Jack Allen (choke) Surprise (sob) Farewell Party (tears) …”

8 In an earlier year, Louis Shawl was pres­i­dent of ADASF. His face was dupli­cated as a rubber stamp in a like­ness of George Wash­ington. This direct‐​mail piece won “The San Fran­cisco Medal” in the club’s Sixteenth Annual Exhi­bi­tion of Adver­tising and Edito­rial Art.

Publi­ca­tion Ads

9 Roy Gover (art director, layout artist and fine art painter) often modeled…these two ads appeared in ADASF annuals of 1963 and 1964.

10 Bill Hyde, known nation­ally for his lettering styles, modeled for this Chevron /​Stan­dard ad that ran in Life Maga­zine.
I don’t have the orig­inal page, this is a partial scan of the ad because Life Maga­zine was larger than the scan­ning area on the Xerox.

11 Max Land­phere. “Landphere’s” was one of the largest adver­tising art and photog­raphy studios in San Fran­cisco.
Here, Max models as a Matson passenger (“Break­fast at Bora Bora”) on one of the many Matson Line’s regular voyages.


12 Sam Coombs (agency partner, copy­writer) posed for a brochure, “Total Insur­ance”. He is at the right. I asked Samm about this shot and Samm said :
That suit, face, haircut of mine was circa ’62/’63 which means it was when I was briefly with Kennedy‐​Hannaford after Bob Dolman joined the agency and opened a SF office (HQ was Oakland). Don’t know who wrote that brochure, but I didn’t.

Click on an image for a larger view and captions, large images can be scrolled to see all the image