Into North Beach, San Francisco

Only a half of a block north of what was the Monkey Block (now the location of Transamerica Pyramid) is the Belli Building— the location of my one-year of employment by the Butte, Herrero and Hyde. Here is their mailing piece that announced their new location after they moved from 488 Pine Street. Bruce Butte’s illustration shows their second floor studio. Bill Hyde’s script at the bottom reads:
722 Montgomery Street, San Francisco   Birthplace of Freemasonry in California 1849.
Room 22 occupied by Butte, Herrero & Hyde, August !, !960. Communicate vocally by wire. Yukon 1 0373


722 Montgomery Street, San Francisco

In the year that I was there (March of 1964 to April of 1965), BH&H’s client, Foremost, wanted a novelty “hand out” for their customers. It was a complicated design for the partnership to plan and accomplish.
Again, this was with Bruce’s illustrations and Bill’s lettering.

(When I scanned this printed piece, closed, no problem—but scanning it to show all of the doors opened (a photo didn’t show it well) this was tricky.

Also here are cards for the holiday season, all designed and lettered by Bill Hyde. The last one is 12.5 inches in diameter. By putting three together, each folded vertically and glued with the folds together-—they became a decorative ornament.