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From Layouts to Completion — Part 2

Posted on June 26, 2024 By Hey You

From Layouts to Comple­tion — Part Two
Layouts for illustration

Here are the exam­ples where my layouts came close to the printed piece.
Layout for other illustrators:

I don’t know who the illus­trator was for this Alza assign­ment. It looks to me that the artist received more detailed instruc­tion. (Some of the infor­ma­tion shown in black, does not show up in the blue back­ground. The Naprosyn© finished medical ad was illus­trated by Vince Perez. Vince could illus­trate all parts of the human body without turning to reference.

ALZA my Layout
ALZA my Layout 
ALZA Artist unknown
ALZA Artist unknown 
My Layout
My Layout 
Vince Perez's Illustration
Vince Perez’s Illustration 

Layouts for a cartoon­ists. I was asked to fashion my layouts in the style of two certain New Yorker cartoonist: Charles Saxon and Bob Weber. Bob Weber was hired for the finish art. Client: Bank Ameri­card©

My Layout for Weber
My Layout for Weber 
Bob Webber's sketch
Bob Webber’s sketch 
My B of Americard layout
My B of Ameri­card layout 
My layout with copy
My layout with copy 
Bob Webber's printed ad
Bob Webber’s printed ad 

Bob Weber
From 1962 to 2007, Weber drew 1,481 cartoons for the New Yorker maga­zine, as well as art for 11 of its covers. The first two exam­ples show only my guess of the scene at a rail­road plat­form. Later I was given a xerox copy of Bob Weber’s sketch for his finished art. The three exam­ples, again show my guess of how the cartoonist would compose the cartoon. Then, the xerox of my layout shows copy areas and image of the bank cards. The third example is Bob Weber’s art in the completed ad.

For a series of ads, again for the BankAmericard©:
I knew that the illus­trator would be Bruce Wolfe, when I was given various stories as subjects for my layouts to be presented to the client. I was only able to see this ​“R. Van Winkle” printed ad. If Bruce Wolfe complete the full series, I never got to see that collection.

My five layouts
My five layouts 
B. Wolfe Illustration
B. Wolfe Illustration 

A poster for the San Fran­cisco Opera

D’Arcy-MacManus & Massius was the SF agency. My good friend, Cathy Flan­ders was art director there and she asked me to create a layout for a poster of a lion’s head with a burning ship in its mouth! What did I know about opera? There wasn’t time for me to do research. (Had we had the on-line searches we have today, I would have been curious enough to find our how this subject made any sense.)

Now, after all these years I read the story of the opera on-line. It is very convo­luted , but I have found these two sentences that puts the image together.

La Gioconda
(Amil­care Ponchielli was an Italian opera composer, best known for his opera La Gioconda.)

ACT I: THE LION’S MOUTH Barnaba dictates a note to the scribe Isèpo, denouncing Enzo and revealing his plan to leave the city with Laura, and puts it in the Lion​’s Mouth, the repos­i­tory for denun­ci­a­tions to the Inquisition.

ACT II: THE ROSARY When Enzo returns, Gioconda explains to him that Barnaba has betrayed his plan and urges him to return to the city with her, while cannons are fired from Alvise​’s ship. Enzo defi­antly affirms his love for Laura, then sets fire to his own ship and leaps into the lagoon.

The Italian sculp­tures that I had always seen looked like Marble. So my lion was Marble. (I should have, at least, had my lion snarl, baring its teeth and showing the ship with brighter fire!) Bruce Wolfe chose Black Marble, or Black Granite.

My Poster
My Poster 
B. Wolf Opera Poster
B. Wolf Opera Poster 

(I have written of Bruce Wolfe, previ­ously. He moved into sculp­ture and was no longer illus­trating commercially.)

Layouts for me to illustrate:

Cutter Biomed­ical, January 25,1985, Las Vegas Conven­tion Center. Theme: ​“Cele­brating the Wines of Cali­fornia”​“A RETURN TO ELEGANCE”

Thumbnails
Thumbnails 
Too romantic
Too romantic 
rough plan
rough plan 
Layout for approval
Layout for approval 
BW study
BW study 
Printed poster
Printed poster 

“Thumb­nail” sketches were always the start. My many assign­ments with the Cali­fornia wines, led to me easily showing the ​‘romantic” scenarios. For this assign­ment I was to avoid that, as this was a busi­ness event. Also showing a large number of people was out, but if a couple was shown, they were to be shown with no inter­ac­tion. You can see the study of posi­tions, color, of no color, and then the final printed poster,

San Fran­cisco Ballet
There were times when I worked directly, as I did with the San Fran­cisco Ballet when II would visit their office, discuss my work with their publicity director and where Lew Chris­tiansen (the Ballet’s Director) was present to view my presentation.

I show the three layouts that I presented for SF Ballet’s yearly Nutcracker poster and promo pieces. I was lucky with their choice. The poster with the two dancers and four back­ground — and the one with the 16 sepa­rate illus­tra­tions — would have been so much more work for the same amount of money.

My first step were rough pencil sketches with some spots of color. For the final poster I chose the type fonts and created the finish with color (DR. PH. MARTIN’S dyes) with fine line art and the type on a film overlay prepared for the printer

Nutcracker layout
Nutcracker layout 
SF Ballet Nutcracker choice
SF Ballet Nutcracker choice 
Nutcracker layout
Nutcracker layout 
Nutcracker thumbnail mouse
Nutcracker thumb­nail mouse 
Nutcracker poster
Nutcracker poster 

Cutter Biomed­ical —a plan for a poster and an unusual direct mail.
This rough, was for a Cutter Biomed­ical gath­ering in 1978 in New Orleans. My two sketches trig­gered this addi­tional plan of this (36”) folded direct mail invitation.

C'mon Along poster
C’mon Along poster 
C'mon Along rough
C’mon Along rough 
Cutter C'mon Along invite
Cutter C’mon Along invite 

I did find some addi­tional layouts that were requested of me that where to be assigned to a photog­ra­pher — -for which I don’t have clients or prod­ucts noted:

Portraits
Portraits 
Kayaking
Kayaking 
Client unknown
Client unknown 
Layout for unknown ad
Layout for unknown ad 
Layout subject 1
Layout subject 1 

The Kayaker might have been for Aleve© and the female face looks to be for an optical product. The agency had Cooper Vision as a client and also Barnes Hind, in the past. Maybe it was for a sensi­tive report about chemotherapy? But the two B/W exam­ples? Hard to guess the clients. The last one, what the?

I have the full list of my free-lance jobs, so some­where in there I could find why I created these layouts. All of these might have been presented to a client and then proceeded to comple­tion — or not.

Ann Thompson


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