In early 1970s I was a writer at McCann‐Erickson Advertising Agency. The Agency was asked to create a Pro Bono Anti‐Vietnam project for Clergy and Laymen Concerned. The Creative Dept. submitted advertising against the War in Vietnam. I wrote a full page print ad that ran in the Chronicle, N.Y. Times, etc. The headline said Our Government’s Peace Plan is a Bomb…with a slogan that read End the Endless War.
I also created a radio and television commercial featuring Direction by Haskell Wexler and actor Henry Fonda’s Voice Over. We recorded Henry Fonda in the billiard‐room of his house. When we first drove to his house Henry Fonda greeted us in his front yard wearing jeans and gardening gloves. He said he was doing some “weeding”.
At one point during the recording of the commercials, Mr. Fonda commented on the script, saying, “Jane should talk more like this when she talks about the War”.
Later, Haskell Wexler said he was hearing too much noise on the recording. We went to Mr. Fonda’s deck which overlooked the U.C.L.A. campus below and saw military helicopters and tear gas smoke across the University below. We patiently waited until the Anti‐Vietnam Student Protest ended before continuing to film our Anti‐Vietnam radio and television commercials.
This is the submission I made to KQED. They didn’t use it…but, it does seem to be appropriate for Geezers.