One day in the 1970’s (during the Vietnam War and “Cold War” years), we were presenting an outdoor billboard (remember those) to the lovable Director of Marketing Herb Hammerman at Chevron. Our creative achievement was designed to promote Chevron’s friendly nature toward the Christmas Season. Because it was for Mr. Hammerman, we kept it as simple as possible (“how can he find anything wrong with this”, we surmised).
Mr. Hammerman looked at the Billboard design, which simply declared, PEACE ON EARTH Chevron. He said seriously, in his lyrical southern accent, “This will never do. ‘Peace” is a Communist word”.