Peace on Earth with Chevron.

Todd Miller

One day in the 1970’s (during the Vietnam War and ​“Cold War” years), we were presenting an outdoor bill­board (remember those) to the lovable Director of Marketing Herb Hammerman at Chevron. Our creative achieve­ment was designed to promote Chevron’s friendly nature toward the Christmas Season. Because it was for Mr. Hammerman, we kept it as simple as possible (“how can he find anything wrong with this”, we surmised).

Mr. Hammerman looked at the Bill­board design, which simply declared, PEACE ON EARTH Chevron. He said seri­ously, in his lyrical southern accent, ​“This will never do. ​‘Peace” is a Commu­nist word”.