Follow-up To Previous Post:
Here are a few of the many comments to our previous “Herb & Hal” posting:
Wasn’t Herb married to Barbra Bradley of the Academy of Art at some point?? Bruce Hettema
My reply to Bruce:
Barbara was born in Los Angeles, but spent most of her childhood in San Francisco. She graduated from Lowell High School in San Francisco and then attended the University of California, Berkeley, where she met her first husband Herbert Briggs (a fellow artist) while drawing for the rally committee. Herb and Barbara studied at Art Center College of Design in Los Angeles before setting off for New York to begin their careers.
Lee Riney’s story about Herb in the elevator wasn’t at FCB, it was at Y&R. And I was one of the guys that was with the crew that taped Herb and put him in the elevator.
(A reply me to forward to Dave from Lee Riney)
Yes, it was definitely Young & Rubicam. I worked there for five years when I left Foote Cone. I should have made that clear in my story. Please send my email on to Dave Sanchez.
Thanks Ann. Herb was pretty drunk, so he didn’t fight. I think he was in the elevator into the evening.
I have fun memories of Herb, most are the insane memories. He sure was a character, I wish there were more.
Bringing this up to date, I asked Dave Sanchez who guessed that “The Elevator Caper” was in 1961 or 1962. He said Herb left Y & R after 1962.
I called Jack Allen:
Jack explained that the client of Y&R was Petri Wines – – so I’m guessing that there were a lot of samples there to inspire the agency folks (after hours?). Jack said that his two hires were there: Dave Sanchez and Mik Kitagawa. Alan Lefkort was also there, also. He was their “father figure”.
I called Alan who accepted that title.
I remember the brand, Petri.
I saw that it was established with barrel wines in 1886 by Raffaello Petri in San Francisco — with vineyards in the San Joaquin Valley. As “prohibition” became the law, the stock for 250,000 gallons of barrel wines were sold to pay for Petri’s new products — including Italian leather goods and cigars. At the end of “prohibition” it was back to selling wines, this time bottled as well — contracting In 1935 with E & J Gallo. When Petri bought Italian Swiss Colony Wines in 1953 — Petri became the largest wine producer in the USA.
The company also established United Vintners.
This ad was shown in the10th Annual Art Directors Exhibition of 1958.