In my forty years as a freelance commercial artist, there were a few time that I got to create illustrations showing images of my birthplace, San Francisco.
Here are illustrations from the early 1980s for a San Francisco Tourist Publication. My assignment was to take my camera and visit various locations in the city. Then I produced the two color illustrations. It was only when I was given the printed publication to see my work, that I found that the illustrations didn’t match the chapters that they were introducing. It is actually funny. “Accommodations” shows the Sigmund Stern Grove, one cannot stay overnight there. You could eat at the Place of Fine Arts — if you brought your lunch.
The Moscone Center accurately shows as a convention center and the California Masonic Auditorium, luckily, shows a cable car to represent “Transportation”.
If I had shown a particular hotel or restaurant there would have been problems of favoritism from those not shown — so it was probably fair to shuffle the art on the chapter pages.
A well-know symbol of San Francisco is the cable car.
One of my first assignments when I began free-lancing (in the late 1960s) was to create this logo for “Exchange 140 “ for City Savings and Loan Association. The logo was used in various ways, such as: a business card, stationery and this folded brochure. The client requested that I add my illustrations of various entertainment features that were not shown in the brochure’s photos. I was to also show a couple “out on the town!”
City Savings and Loan’s main office address was, 140 Montgomery Street. Their offer in this brochure was: “Miss Montgomery is your key to an exciting new world of enjoyment”. It reads: “That’s right! There’s no charge for Miss Montgomery’s services arranging private reservations for Exchange 140 members at dozens upon dozens of San Francisco’s finest places, preferred seats at most important events,. And you can become a member simply by opening a modest minimum figure savings account at any of the conveniently located City Savings and Loan offices.”
I got this assignment from © Copyright 1969 Sturges and Associates.
I wonder what was the result of this personal reservation service?
There were several times a layout (colored pencils and markers) was needed to guide a photographer. Also in 1983, art for this political card was requested.
There are still old streetcars that travel in San Francisco. These got their power from above ground.
I remember one that was a bit newer than this one that shows above. It had a folding metal gate behind our seating in the open air area where the conductor stood. We would sit in the open air section because we had taken my aunt’s Cocker Spaniel to the beach and a dog, being a dog, had to ride outside of the warmer, enclosed section. And on the cooler and windy way back, on the N‑Judah line, we wrapped ourselves in our beach blanket that was full of sand from our afternoon at Ocean Beach.