When a very “cool” campaign turned very cold.

I first planned to show this collection of the artwork of which I felt quite proud. Now, I feel that I should explain why I was so very sad (not about my loss of work) when the educational campaign ended.

The “cool” campaign:
From1978 to 1986, I worked with many pharmaceutical / healthcare agencies on assignments from Cutter Laboratories. I knew nothing about the Cutter Laboratories, and in those days and I would have found it difficult to do research. I was interpreting the copy of many agency copywriters for Cutter Biological—presenting various patient educational media for hemophiliac patients and their families.

First, there was a kit of 14 exercise cards. These were drawn in black line and printed with overlays of acetate for areas of color.

“Inside A Bleeding Joint”, a 20 minute color slide presentation with cued sound, included two presentations which were offered to educate about the hemophilia condition: “A few words from Harold as you start your home care program“ (more than 50 slides) and heredity: “Harold talks about how he inherited hemophilia” (more than 70 slides). Saving time and money, the two full slide shows were illustrated with felt markers.
Because a slide projector would show a patch or any corrections of the art—if I made a mistake, I would have to start over.
Below are two examples of the art for slides. The two take-home brochures, that used some of the slide art, were used in sequence with the presentation. I also show the box that held the slide tray and audio cassette.


There were three, 24 page, storybooks, each needing 10 full-page illustrations. There were three matching 16 page coloring books using just the black line art. All of these were for the young patients to read and learn about coping with their physical problems. The game, folded to fit with the books was offered also. For the finished painted art, I used Dr. Ph. Martin’s Radiant Concentrated Watercolors. I was able to paint in my studio at home.


The storybooks were written by: Nan Friedlander / Designed and Illustrated by: Ann Thompson, 1978-1980. The pharmaceutical / healthcare agencies for all of the above jobs: 1977, Barnum Communications / 1978, Vicom Associates / 1979 &1980, Bachrach Ketchum

ECHO—Education and Communication for Hemophiliacs and Others.
These assignments came to me from various pharmaceutical ad agencies.
The 19 issues of the publication, “Echo” had many informative articles and reports for the family and patients of hemophilia.
This center spread, “Just For Fun”, was for the youngsters who had the condition. There were letters from families, sent back to the publication with thanks for the two pages of interest for their child. The finished art was rendered in markers. There were 19 assignments for this publication. In 1981, I got the first assignments from Bachrach Ketchum / Ketchum Medical. In 1983 “ECHO” moved to NYC to Gross Townsend Frank Inc.—and then in June of 1984 to Rolf Werner Rosenthal, Inc.—and in 1985 to World Health. There were various art directors and writers. I was never informed of the change of agency, the jobs just appeared, by phone and mail, in time to produce by the next issue. I would send (by mail) the subjects as a layout showing how the type would fit. When OK’d, I would send the art areas in place for the agency to prepare it for the publication.

Assignments for the ECHO “Just for Fun” pages: 1981-1983, Botsford Ketchum / 1983, Gross, Townsend Frank, Inc. / 1984, Rolf Werner Rosenthal / 1985 &1986, World Health

turned very cold:
I had felt that my illustrations helped educate and support those with hemophiliac conditions. It was the one time that I felt that I had made a patient feel better about their need to take on preventive care.
This, one of my most rewarding series of assignments, now reminds me of the fact that as I worked—I was not aware of “the whole story of the pharmaceutical companies nor the risks of their products”.

I was receiving assignments for the “ECHO” in July of 1982, when the concentrated blood plasma products were found to be a source of HIV and hepatitis C. The two products (concentrated plasma) had been collected from donors that had no previous testing. Cutter Labs, was one of four supplier of these tainted blood products, and their actions after that date caused the horrible world-wide tragedy for hemophiliacs, of all ages.
This was the time, before the public had easy access of information on the web. The Information about infections didn’t reach patients, or me.

Cutter Laboratories began in 1897. Bayer, the German pharmaceutical company founded in1863, acquired the Miles Corporation in Elkhart, Indiana in 1978—which at that same time merged with Bayer’s acquired Cutter Labs. Cutter Biologicals was publicly shown to be “a division of Miles Labs” to hide Bayer’s WWII history. Bayer is now in many USA locations and has plans to merge with Monsanto.
Below are early images of these three laboratories:

Hemophiliacs, I read today, are offered two types of products: plasma-delivered and recombinant factor concentrates—and that each of these is treated extensively to eliminate viruses and other contaminants.

I hope that there are new teaching publications and other items to lift the spirits of persons who have hemophilia.
Ann Thompson