What I miss most about the world of today’s advertising is the eye‐catching, thought provoking Headlines of the Golden Age.
I guess, Volkswagen started a lot of it with one word, Lemon.
I am enclosing some ads here that I feel are examples of what seems to be missing. My ego won’t allow me to tell you who wrote these ads but I will acknowledge the Art Directors and Photographers who played a big part in helping me create them.
Agency: McCann Erickson (San Francisco)
1 Del Monte — Art Director: Jon Hyde; Photographer: Ed Zak
2 YOSEMITE — Art director: Jon Hyde, Photographer: John Muir
3 AIRPORT HILTON — Art Director: Jerry Leonhart; Illustrator: Chris Corey
4 SKIING AT YOSEMITE — Art Director: Jon Hyde; Illustrator: Larry Duke
5 McNevin Cadillac — Art Director: Bruce Campbell
6 THINK. DON’T DRINK. — Art Director: Jon Hyde
Another quick tale:
I once did a B.A.R.T. poster for MasterCard and the headline said;
Bay Area Rapid Transaction.
Advertiser: MasterCharge – San Francisco
Advertising Mgr.: Rick Wynne
Agency: Foote, Cone & Belding / Honig – San Francisco
Art Director: Kris English
It took up a wall in the BART stations. It won an Award so I asked photographer Ed Zak for a copy of the poster. In typical Ed Zak style he said he would have to charge me $25. to make a copy. Zak was one of a kind.
Oh yeah…sure…put that photo in.
It’s the first one I’ve liked in about 20 years.