San Francisco’s Art Clubs 1958 — 1984

In 1958, the 10TH Annual Exhi­bi­tion of San Fran­cisco Adver­tising Art was a part­ner­ship of The Art Direc­tors Club and the Society of Designers & Illus­tra­tors. In 1962, the San Fran­cisco Society of Illus­tra­tors was founded. Some time before 1964, the San Fran­cisco Art Direc­tors And Artists Club was estab­lished. Then Bill Hyde designed the new logo and it became, in 1965, the Art Direc­tors And Artists Club Of San Francisco.

1958 Cover by Stan Galli 

Lettering & Design by Bill Hyde 

In 1971, after copy­writers and other graphic talent joined the club, the title became the San Fran­cisco Society of Commu­ni­cating Arts. In 1984, SFADC, the San Fran­cisco Art Direc­tors Club was located at Fort Mason.

Members Contribute Their Talents
Contributing to the success of these clubs, were the many members who offered their exper­tise, time and energy.
The 1967 ADASF Exhi­bi­tion Annual (6”x 6”)
These photos (credit for photos is unavail­able) show just some of those who contributed their assis­tance for the success of the 1967 event. (Adele Smith was paid, but she contributed much, much, more than her job description.)

1967 ADASF Cover art by Lowell Herrero 

1967 ADASF annual 

1967 ADASF annual 

1967 ADASF annual 

1967 ADASF annual 

1967 ADASF annual 

1967 ADASF annual 

1967 ADASF annual 

1967 ADASF annual 

Posters And Mailers
For annual exhi­bi­tions, special events and member­ship drives — various members created the design for each promo­tion and enlisted the generous help from copy­writers, typog­ra­phers and lith­o­g­ra­phers. Here are just a few as examples.

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1 1966 ADASF ​“CALL FOR ENTRIES” for the 17^th Exhibition
Created by: Chris Blum, Typog­raphy: Timely Typog­raphy, Lith­o­g­raphy: Gordon Dettner Printers

2 1967 ADASF ​“LUV-IN” Surprise Party for the club’s secre­tary, Adele Smith
Created by: Bill Hyde, Copy by: Alice Harth / Harriet Hunter, Typog­raphy: Reardon & Krebs, Lith­o­g­raphy: NAVH San Fran­cisco Printers

3 1967 ADASF ​“A NOBLE ​‘GESTURE’” Member­ship Offer
Created by: Ann Thompson, Typog­raphy: Reardon & Krebs Lith­o­g­raphy: Dobson, Inc.

4  1968 ADASF ​“eureka! a minia­ture gold rush!”
Created by: Gerald Melcher, Typog­raphy: Head­liners & Falk Typog­raphy, Lith­o­g­raphy: Pacific Lith­o­graph, Co.

5 1968 ​“ADASF WELCOMES COPYWRITERS”
Created by: Mike Bull, (No other credits available)

6 1968 ​“ADASF MEMBERSHIP OFFER”
Created by: Ann Thompson, Copy­writer: Larry McDer­mott, Typog­raphy: Rapid Typographers,
Lith­o­g­raphy: Leisen­ring Printing

7 1969 ADASF & SF WRITERS CLUB ​“The 1969 Commu­ni­ca­tions Fair”, twelve page brochure
Created by: Jerry Huff (show chairman), Five full page illus­tra­tions: Ed Taber, Typog­raphy: Reprotype Studio, Lith­o­g­raphy: Peter Wells Press

8 1970 SAN FRANCISCO AD CLUB Request for avant-garde submissions
Created by: Primo Angeli (Included in a collec­tion of ​“Images Of An Era: The Amer­ican Poster” spon­sored by Smith­sonian Insti­tu­tion, 1976)

9  1969 ADASF ​“GENISIS 1” FILM EVOLUTION (An Exciting Collec­tion of Student Films)
Created by Mike Bull, (No other credits listed)

10  1984 SFADC ​“GREAT IDEAS THAT DIDN’T FLY”- COMP SHOW, Call for Entries
Created by: A.D. Perry Gorchov, Design & Illus­tra­tion & Hand-lettering: Dugald Stermer, Co-Design: Ron Chan, Lith­o­g­raphy: Cannon Press / Charles Douglas Litho

Ann