Steam Beer, Spice, Ships and a 58’ Classic Fantail Yacht

As posted in June, I showed the first label for Anchor Steam Beer, bottled in San Francisco. Not long after its original debut, the label was redesigned by Jim Stitt who has designed all of the labels for the brewing company, to date. Even more than these! Jim has said that there is soon to be released, still another of his design and illustration (that he executes totally by hand, (no use of computer enhancements).

Anchor Brewery


To view a 2012 video (Click this link)

Anchor Brewing Videos


Drawing on History: Anchor Brewing Label Artist Jim Stitt Jim has a long history in San Francisco advertising and corporate design. Technical illustration while employed at Boeing in Seattle, Jim says, was intense training. Tom Gleason was there also, and they both moved on to study at in Los Angeles. Back in San Francisco and connecting with Hal Riney, Jim got a job at SF’s BBD&O as Art Director. Tom also located as A.D. at McCann-Erickson, Inc. of San Francisco.

Jim was offered the Spice Islands account at Dancer-Fitzgerald-Sample. Jim was to design a package that held many Spice Island cookbooks, each offering recipes of different cultures. Great ideas can pop-up at any time…so it was as Jim was riding across the Golden Gate Bridge on his way home–-he remembered his introduction to Sister Mary Corita while he was at The Art Center. (Corita Kent 1918-1986) Visualizing her beautiful serigraphs, Jim contacted her and together they built a campaign as a boxed set of Spice Island cookbooks with the serigraph art on the front and back covers.

Spice Islands

“International Dining With Spice Islands.” This direct mail production won many design awards. Artist: Sister Mary Corita,IHM–Designer Jim Stitt Art Director: Jim Stitt—Copywriter: Susan Plummer—Printer: Pacific Lithograph Co.—Agency Dancer-Fitzgerald-Sample—Client: Spice Islands.

Jim moved to the Campbell Ewald Advertising & Marketing agency on Pacific Avenue (with the Spice Island account following him there). Jim was assigned the Matson Corp. account. He created a full line of corporate identity for the shipping line. When Dailey & Associates replaced Campbell Ewald, Jack Keeler was Head Art Director and when Jack moved on—Jim became Head Art Director of Dailey & Associates.


From then until now, Jim Stitt has had his own marketing business. He has worked and lived on the “White Heron” that has just been sold. Now he lives on dry land and probably sleeps on a water bed.

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