Steam Beer, Spice, Ships and a 58’ Classic Fantail Yacht

As posted in June, I showed the first label for Anchor Steam Beer, bottled in San Fran­cisco. Not long after its orig­inal debut, the label was redesigned by Jim Stitt who has designed all of the labels for the brewing company, to date. Even more than these! Jim has said that there is soon to be released, still another of his design and illus­tra­tion (that he executes totally by hand, (no use of computer enhancements).

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Anchor Brewery

To view a 2012 video (Click this link) https://​www​.anchor​brewing​.com/​m​o​b​i​l​e​/​v​i​d​e​o​s​/​j​i​m​_​s​t​itt

Anchor Brewing Videos



Drawing on History: Anchor Brewing Label Artist Jim Stitt Jim has a long history in San Fran­cisco adver­tising and corpo­rate design. Tech­nical illus­tra­tion while employed at Boeing in Seattle, Jim says, was intense training. Tom Gleason was there also, and they both moved on to study at in Los Angeles. Back in San Fran­cisco and connecting with Hal Riney, Jim got a job at SF’s BBD&O as Art Director. Tom also located as A.D. at McCann-Erickson, Inc. of San Francisco.

Jim was offered the Spice Islands account at Dancer-Fitzgerald-Sample. Jim was to design a package that held many Spice Island cook­books, each offering recipes of different cultures. Great ideas can pop-up at any time…so it was as Jim was riding across the Golden Gate Bridge on his way home – -he remem­bered his intro­duc­tion to Sister Mary Corita while he was at The Art Center. (Corita Kent 1918 – 1986) Visu­al­izing her beau­tiful seri­graphs, Jim contacted her and together they built a campaign as a boxed set of Spice Island cook­books with the seri­graph art on the front and back covers.

Spice Islands

Inter­na­tional Dining With Spice Islands.” This direct mail produc­tion won many design awards. Artist: Sister Mary Corita,IHM – Designer Jim Stitt Art Director: Jim Stitt — Copy­writer: Susan Plummer — Printer: Pacific Lith­o­graph Co. — Agency Dancer-Fitzgerald-Sample — Client: Spice Islands.

Jim moved to the Camp­bell Ewald Adver­tising & Marketing agency on Pacific Avenue (with the Spice Island account following him there). Jim was assigned the Matson Corp. account. He created a full line of corpo­rate iden­tity for the ship­ping line. When Dailey & Asso­ciates replaced Camp­bell Ewald, Jack Keeler was Head Art Director and when Jack moved on — Jim became Head Art Director of Dailey & Associates.


From then until now, Jim Stitt has had his own marketing busi­ness. He has worked and lived on the “White Heron” that has just been sold. Now he lives on dry land and prob­ably sleeps on a water bed.

Apolo­gies to photog­ra­phers and all for usurping the images without permis­sion, if you want photo credit, please contact this site and we will give credit.